Crafting compelling copy that resonates with readers is a challenge, even for seasoned writers. But it’s getting easier to create high quality outputs at scale. New AI tools promise to enhance human copywriters rather than replace them. We’ve found that teaming up with AI can take your content game to the next level. Let's dive in and see how it can work.
AI offers us a new approach into both audience and market research. It's turned what used to be a daunting task into a streamlined and insightful process. The benefits to small businesses are huge. In short, there's greater efficiency, accuracy and cost-effectiveness. These all lead to a more a competitive edge for your business.
AI speeds up the research process so you can learn the needs of those you're speaking to. Understanding your audience more intimately will supercharge your small businesses copy. AI helps you can create more engaging and relevant marketing materials that hit the mark.
AI Seriously Boosts Copywriting Productivity
We all hit writer's block sometimes. Staring at a blank page unable to summon that creative spark is frustrating. This is where AI writing assistants can help. They rapidly generate fresh headlines, body copy, and creative concepts on command.
Suddenly you've got an endless source of ideas to choose from. While quality varies, having solid drafts to build on makes the writing process much quicker. Even 10-20% of AI-generated copy that's usable can save hours of human writing time.
On top of speed, AI can analyze sales data to recommend what content topics and messaging performs best. This data-backed approach takes guesswork out of the equation, and has made it easier than ever to demystify A/B testing and sentiment analysis.
Stop Starting From Scratch
There's no need to start from scratch each time with each new project that needs copy. The right prompt will give you plenty of great starting points as suggestions. You just need to feed it with the right information.
With the likes of Claude and ChatGPT, all it takes is for you to plug in your product and brand details. Alongside this, add a brief description of what you want to achieve.
Then the AI populates the rest of the copy structure for you. Use AI again to get new suggestions. Change up a headline, swap in some testimonials, and boom—you've got a new piece of copy crafted in minutes. The captions feature of designstripe was also created with speed in mind. You can use it either to create social captions instantly, or tweak to as needed.
Go a Layer Deeper by Using the Double Diamond Framework
The double diamond framework structures content creation into phases. Discovery, development, and refinement. First, you gather tons of insights about your customers, competitors, existing content.
Really understand your audience's wants and needs. That's the discover phase. Then in the define phase, you pick the core message and angle based on those learnings. Set the tone and other elements so you've got a clear direction.
Now is when the AI comes in handy during the develop phase. You give it your angle and goals. Boom - it spits out catchy headlines and copy drafts on cue. Suddenly, you've got pages of ideas to choose from.
Instead of staring at a blank screen, you're looking at a screenful of ideas. You take the best ones and polish them up, testing them out to see what hits home with your audience. Then deliver content that you're more confident will wow your audience.
Leverage AI to Learn What’s Working
Here's where AI really shines. It can absorb the customer data from your CRM, web analytics, past campaigns and other sources. From this, AI highlights the precise features, keywords, and messaging that resonates most.
It means you don't have to rely on hunches. The data shows exactly what copy will boost engagement and conversions. AI acts as your analytics coach, serving up data-backed recommendations. Then you can make informed decisions about refining your content.
There’s Still a Need for Human Oversight
It's important to be mindful of current AI copywriting limitations. We don't advocate that you rely solely on AI. While AI tools can generate copy quickly, they lack true language comprehension. It doesn't have the creativity and emotional resonance that humans do. At least not yet.
As a result, AI-written content can often feel generic or repetitive. It also risks inaccuracies and unnatural phrasing without proper human editing. AI can't yet provide the authentic brand voice a seasoned copywriter would. This is why the likes of the double diamond technique are so effective.
The ideal role for today's AI copywriting tools is to augment your skills, not replace them. you still need to be at the wheel for:
- Reviewing and editing AI copy before publication
- Providing ongoing feedback to improve AI quality over time
- Leading creative strategy while offloading repetitive writing tasks to AI
“Over the next 1-2 years, AI will become 3-5x better at generating long-form content with improved coherence and continuity of topics. In the next 5-10 years, AI will become largely indistinguishable from humans for short form content.” Dario Amodei - Anthropic CEO
The Future of Copywriting Looks Bright (and Partially-Automated)
Current AI copywriting tools have distinct limitations. But rapid progress is unfolding in natural language AI. Exciting times lie ahead.
For now, AI can give your copywriting a boost when used thoughtfully under human guidance. But it should be used alongside copywriter-honed techniques. That includes strategy, persuasion and storytelling. Combining the human touch with AI means you can reap the benefits without sacrificing human qualities.