The old adage to not judge a book by its cover doesn’t apply in the social media world. Facebook marketing is used across all industries. Though it might sound bizarre, it can take a Facebook cover to level up your game in this vast competition.
To most people, Facebook cover photos are just pictures. But to an expert marketer, a Facebook cover is one of the most effective ways to increase brand awareness and spread the word about your brand. It should be treated, therefore, as more than an adornment on top of your page.
A professionally designed Facebook cover photo can make a huge difference to any page. After all, it is the first thing that gets noticed with pages that have a large follower count. Consistency is the key whenever you try to boost your social media presence. You should ensure you have a Facebook cover that is not only attractive but also ties with your marketing and branding.
Illustrations as Facebook Cover
Visual content that is engaging and exciting is great for marketing. This is because the human brain can easily process images at about 60,000 faster than text. Illustrations are effective at conveying a brand message. This is because they serve as vivid visuals of a concept, action, or text. They can be made to support the idea of the design through emotion, so the audience to easily interpret the meaning.
Some of the benefits why illustrations are perfect as Facebook cover photos include:
- Faster Message Transfer. Illustrations are attractive forms of visual communication and can be perceived faster than words. The audience can understand the context behind the image and the emotion behind it, even without words.
- Shows Originality and Artistry. Graphics are one way to show a creative, unique take on your branding. Brands can stand out from the competition with artistic and original Facebook photos, whilst delivering a clearer message to the audience.
- Visual Hierarchy. A custom Facebook cover illustration helps designers provide a clear overview of the whole interface. It serves as a visual divider to the other sections of the page.
- Attention. A striking Facebook cover draws the attention of the viewer. It can be designed to contain vital information about the company as the users are focused on the illustration. With the right design, the audience can feel the particular emotion that you want them to feel for the brand.
- Aesthetics. More than its numerous functions, a well-designed cover gives plenty of aesthetic value to your brand. People naturally desire beauty. So, showing them a desirable illustration will make them notice your company.
Overall, having an original illustration as your cover will help distinguish your brand from the competition. It also gives you a strong base to build a strong brand identity.
Brands that use Illustration as their FB cover
Inform, persuade, and influence your target customers and prospects with a stunning Facebook cover illustrations just like these brands:
- Discord. As a VoIP, instant messaging, and digital distribution platform, Discord’s FB cover gives you a hint of the brand’s fun and creative personality. The fun and playful design shows how the brand wants you to use its software to talk, chat and hangout with friends and communities. It makes you excited to try the app and have fun with it.
Notice how the designers cleverly made the Discord logo as part of the design. It sits right into the center but it is not overpowering the whole picture. Just enough to make the audience understand that every character is having fun which is how they want everyone to experience when using Discord.
- Airtable. Airtable is a cloud collaboration service. Its FB cover shows how users can use it to collaborate to achieve ambitious outcomes. The team is going for a simple yet colorful and friendly vibe that is very relatable. Notice how they use illustrations of different industries that can benefit from their app. The simple doodle-like illustrations communicate how the software is versatile without being complicated. Aside from the fun design, the designers also made sure to use only the colors on the Airtable logo for all the characters in the cover art.
- Dropbox. Dropbox is one of the most popular file hosting services that is used worldwide. For its FB cover, the design is focused on giving the idea that Dropbox is made to be a modern workspace. It lets you take your work anywhere and still afford to relax and take a sip of your favorite drink. There are no direct words that say what you can do with Dropbox. The illustration only shows a woman sipping a cup of hot drink with her laptop on the table. Although the design is very simple, it makes you think that it’s possible to easily collaborate with your team, access your files, and get some serious tasks done.
- Trello. Trello is a nifty app that you can use to create idea boards, lists, and cards. Just like how simple it is to use, the Facebook cover photo on its page shows a simple yet powerful illustration. It gives you a preview of how you can get creative with your board design. For example, take the illustration of the structure of either a house or a shop. At first glance you will see it is simple. Look closer and you will notice how the door and the windows are like little note boxes. You can use it to list your goals or tasks for the day, weeks, or any other information you wish to be reminded of. Even the train and the banner tied to the plane has these note boxes too! It shows how you can use Trello to create attractive card covers to beautify your Trello boards.
- Notion. NotionHQ is an all-in-one tool to integrate databases, wikis, kanban boards, and tasks. A simple illustration on their FB cover lays out how NotionHQ is great for teams. It gives you a clue of how it is effective for project and task management. The illustration is simple and is in black and white to give emphasis on its simplistic, yet modern nature.
- Slack. As a straightforward messaging app for business, you can expect slack to be very precise with their marketing and branding. This is evident on their FB cover illustration, which has nothing but icons that are commonly used for messaging. These icons are also featured on their logo, so you can see how it specifically uses the same design elements for their cover photo. Looking at the picture, you can see how some of the icons appear to be only shadows while some are in the brand’s colors. There can be a specific meaning behind. However, what you might instantly think is that Slack brings the right information to the right people. You get all information that you need from your team and get work done.
- Salesforce. Salesforce doesn’t want people to forget that they are the world’s number 1 Customer Relationship Management (CRM) platform. That’s evident in their FB cover illustration. It shows an innocent cartoon holding a sign that says “#1 CRM”. This is a tell-tale sign that the team is proud to tell the world about their feat. Such design encourages the audience to check out what makes Salesforce great.
- MetaVietnam. Meta Platforms Vietnam has a simple yet moving illustration for their Facebook cover. For the information of those who are not aware yet. Meta Platforms is a rebranding of Facebook, Inc. Given the magnitude of this company, it is only fitting to see a design like this in their regional pages. It shows the company’s shift to focus on building the metaverse where it will serve as an extension of the physical world. The metaverse will be all about social media, virtual and augmented reality features.
- Dribbble. As a leading company for creative minds, it can’t be such a big surprise for Dribbble to have such an interesting illustration for a Facebook cover. It looks modern, colorful, and thought-provoking. Designers will have fun picking out different shapes and patterns out of the psychedelic-ish design.
- Sandra Dieckmann. As a renowned illustrator, Sandra Dieckmann has an insanely awesome illustration for her FB cover. She is adept at creating world-class art with intricate details. It is mostly because she can work with a multitude of mediums. Apart from pencil, paint, and clay, she can also create in digital form.
- D&AD. D&AD UK has a cover art that is both simple and straightforward. The unassuming, logo-bearing pencil illustrations say that the page is intended for the creative thinkers. As an organization that promotes design and advertising excellence, you can expect a striking illustration that stimulates creativity.
- Natalie Foss Illustration. Natalie Foss is quite known for her mystical and 70’s inspired illustrations. Her FB cover art is a proof of her affinity to incorporated patterns with strong colors. She is also very intentional in adding feelings and expressions on her work.
- The Good Twin. The Good Twin Co is a paper goods line that is known to produce cards with clever and snarky designs. The illustration featured on their FB cover page shows the company’s proficiency in creating delightful art. The repeating patterns amplify the nature-inspired designs of their existing products. The illustration also allows you to peek into the company’s commitment to generate hand-drawn work, which is printed using high-quality recycled materials.
- Seaside Spirit. Adrian Macho is a graphic designer behind the brand, Seaside Spirit. As an illustrator, he creates melancholic art with a vintage atmosphere but a positive vibe. The cover art for his FB page is a preview of this concept. It fits the inspiration that he wants to impart on his audience.
- AndyWestface. One look at Andy Westface’s Facebook page and you will instantly recognize the artist’s preference for dreamy art and rainbow colors. It shows how Westface loves to create simple characters out of his designs. He incorporates character, composition, and color in order to deliver a clear but strong message to the audience. The bird illustration is also a tell of his affinity for animals and rainbows within his artwork.
Tips on How to Change Cover Photo on Facebook
Are you excited to have an illustration for your FB cover? Here are three tips on how you can create one for your page:
- Know the Ideal Facebook Cover Photo Size. Take note that Facebook displays a cover photo at 820 pixels by 312 pixels for desktop monitors and 640 pixels by 360 pixels for mobile devices. This means that you need to pick the right size that it will look good viewed on either a PC or a smartphone. You do have an option, however, to use an 820 pixels by 462 pixels image, that will work pretty well on both types of devices.
- Be Consistent With Your Branding. Facebook marketing typically features promotions and campaigns. The cover image must always stay on brand and stick to a consistent message. The illustration should be clear and simple so that the audience will instantly determine who you are and what your company believes or specializes in.
- Keep it Current. It is essential to stay relevant in order to give a sense of movement in your brand. This means that you need to change the cover illustration every now and then to stay attuned to your market.
designstripe Helps You Create Unique and Stunning Illustration for FB Covers
A Facebook cover photo will let you promote your company, products, services, and brand as a whole. It is the first thing that gets noticed upon visiting your page. So, you can use it to really catch the visitor’s attention.
Since almost 90% of information that is processed by the brain is visual data, it is smart to use interesting imagery to present your brand. Using designstripe to create unique and stunning cover photos for Facebook will unleash creativity that doesn’t go unnoticed. designstripe will make it easier for your target audience to generate information from the idea that you creatively presented.