Did you know that when it comes to evaluating brands and products on social media, authenticity is key for 39% of consumers, while 25% of consumers value clear messaging?
Building a strong small business brand on social media can be tough, especially when you're struggling to define your personality, consistently deliver value, craft engaging content or create eye-catching visuals with limited resources.
Start having a social feed that adds real value to your target customers - one that's professional, polished, and regularly updated - right at your fingertips!
3-step guide on how to create authentic branded content for social media.
Step 1 - Recognize your own brand
Many small businesses struggle to express their brand personality authentically and consistently across platforms. This often leads to generic content that fails to resonate with their target audience.
You've likely invested a significant amount of money in branding, logos, and websites. However, you often face challenges when it comes to marketing them effectively on social media. This can be due to limited resources, like time to create engaging content or the lack of funds to hire social media designers, managers, and copywriters.
However, if you're just starting out and haven't established a brand yet - no logo, no website - you can begin by identifying your brand's core values, creating a style guide, and tailoring your content to resonate with your target audience.
If you're still in the process of establishing your brand, this guide will be invaluable in helping you: The Small Business’ Handbook to Social Media Branding.
Step 2 - Deliver value beyond promotion
Instead of relying on a sales pitch, shift your focus towards delivering genuine value to your target customers. Here's how you can do it:
- Conduct a content audit: Analyze your existing content and pinpoint opportunities to create informative, entertaining, or inspirational pieces. This can include your website's service pages, blog posts, or news and product/service updates.
- Diversify your content types: Explore different formats such as images, carousels, user-generated content (UGC), your industry-related memes, behind-the-scenes glimpses, or industry insights. Enhancing the variety of your content will enhance its appeal and engagement with your audience.
- Repurpose and repackage: Give your existing content a refreshing boost by repurposing it into different formats that suit various platforms. For example, take your informative blog posts packed with valuable expertise and results-oriented information. They shouldn't just be limited to website content; they can shine on social media as well.
By following these steps, in seconds, you can generate valuable content that resonates clearly, captivates your audience, and achieves its intended impact.
If you're starting from scratch and don't have an existing website or online presence, here's a tip to get you going: create your content calendar. A content calendar is a fantastic way to plan and organize your social media content. It helps you stay on track and ensures a consistent flow of engaging posts.
Step 3 - Apply your branding
It's wonderful that you recognize your brand and understand the value you can provide. As a business owner, it's time to unveil your brand to the world and connect with a wider audience of potential customers.
If you already have a social media presence but need to improve engagement, why wait? Start improving your social media business pages by applying your brand and creating compelling content.
It's as easy as 1, 2, 3!
Our intuitive tool incorporates your brand's unique DNA into every social media post. Maintain consistency in voice, logo, typography, and color palette effortlessly. Let our tool generate captivating visuals and personalized copy using your brand guidelines for a seamless experience across platforms in seconds.
Discover the complete tutorial here: Launch Your Business on Social Media with Instant On-Brand Content.
Your turn…
Just imagine the satisfaction of knowing that your social media strategy is actively working for you, supporting your business goals, and contributing to its success.
Don't allow content creation to hinder your progress. Free up your time for strategic planning and audience interaction.
Try our tool FREE for 7 days! See for yourself how it can transform your social media game and boost your business growth.
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