Are you tired of struggling to find the right image size for your social media posts? Do you want to ensure your images look their best on social media platforms?
With my 14 years of experience as a digital marketing specialist, I've learned that image optimization is a key factor in marketing that many marketers tend to overlook. That's why I've put together a comprehensive guide that will give you the latest and most accurate information on social media image sizes for 2024.
Whether you're a designer, marketer, influencer, business owner, or social media enthusiast, this article is a great read to stay up-to-date and enhance the visual appeal of your social media posts.
Here are some statistics and fun facts about social media image sizes:
- Tweets (now called X) with images receive 150% more retweets than tweets without images, highlighting the importance of visuals on the platform. - source
- LinkedIn users who include images in their posts receive 98% more comments than text-only posts. - source
- Pinterest, a platform focused on visual discovery, has over 465 million active users worldwide. - source
- As of 2023, mobile devices account for approximately 91% of social media usage, highlighting the importance of optimizing image sizes for mobile viewing. - source
- Facebook posts with images generate 2.3x more engagement compared to those without. (buzzsumo)
- Visual content pieces are 40x more likely to get shared on social media compared to other types of content. (source)
Social media platforms regularly update their image size guidelines, so staying informed and adapting to changes is crucial for maintaining visual appeal on these platforms.
Social Media Image Sizes for 2024
Regarding social media marketing, using the correct image sizes is essential for making a strong visual impact. Several popular platforms have specific image size requirements that you should know. Here’s the recommended image sizes for some of the major platforms as of 2024:
1. Instagram
Instagram owes its success to its visually driven platform, intuitive interface, and unique blend of personal and professional content. It perfectly caters to modern users' desire for visual media, showcasing eye-catching photos and videos. Businesses have capitalized on Instagram's popularity to reach wider audiences, promote products, and humanize their brand.
Features like Stories, Reels, and Shopping provide creative ways for brands to interact with their target audience, converting followers into loyal customers. Instagram is an indispensable tool for businesses to thrive in the competitive market.
Recommended image formats and dimensions for Instagram:
Instagram profile page:
- Profile picture: 320 x 320 pixels - This square image appears as your avatar and is displayed at a small size. It's recommended to use a high-resolution image.
- Thumbnail: 161 x 161 pixels
- Story highlights cover: 161 x 161 pixels
- Recommended upload width: 1080 pixels
Instagram newsfeed (image post and carousel):
- Square format: 1080 x 1080 pixels - Square posts are a popular format on Instagram, and this size ensures your image is displayed clearly and without cropping.
- Landscape format: 1080 x 566 pixels
- Portrait format: 1080 x 1350 pixels - Portrait posts are taller, providing more vertical space for your visual content.
- Aspect ratio: 1.91:1 (landscape); 1:1 (square) and 4:5 (vertical)
- Width: 1080px (recommended)
- Height: 566 to 1350px (recommended)
Instagram stories, reels and stories ads:
- 1080 x 1920 px; aspect ratio of 9:16
- The maximum file size is 30mb, but be mindful that larger images may result in slower buffering.
IGTV:
- 1920 x 1080 px; aspect ratio of 1:1.55
- Cover photo: 420 x 654 pixels - When you upload a video to IGTV, you can choose a cover photo to represent it. This size ensures the cover photo is optimized for IGTV display.
2. LinkedIn
LinkedIn's success stems from its unique value proposition as a professional networking platform. Unlike other social media platforms, LinkedIn caters specifically to career-oriented individuals and organizations. For businesses and brands, LinkedIn offers a powerful platform for cultivating professional relationships, recruiting top talent, sharing industry insights, and promoting products or services.
With its professional trademark and emphasis on content quality, LinkedIn has established itself as a trusted platform, encouraging users to engage with brands in a business context. This platform enables businesses to position themselves as industry leaders, enhancing their credibility and attracting potential clients or customers.
Recommended image formats and dimensions for LinkedIn:
LinkedIn profile page:
- Profile picture: 400 x 400 pixels (upload images up to 7680 x 4320 pixels, but with a maximum file size of 8MB)
- Cover image: 1584 x 396 pixels; aspect ratio of 4:1
LinkedIn for business/company page:
- Company logo: 300 x 300 pixels - The company logo appears on your LinkedIn page and represents your brand.
- Cover image: 1128 x 191 pixels - This banner-like image appears at the top of your LinkedIn company page, allowing you to showcase your brand or a specific campaign.
- Life tab featured images:
- main image: 1128 x 376 px
- company photos: 900 x 600 px
- custom modules image: 502 x 282 px
- Square logo: At least 60 x 60 pixels (minimum)
LinkedIn newsfeed (image post):
- LinkedIn post: 1080 x 1080 pixels (square) and 1920 x 1080 pixels (vertical).
- Blog post link image: 1200 x 628 px; aspect ratio of 1.91:1
- LinkedIn stories: 1080 x 1920
- LinkedIn carousel: recommended format is PDF
- Video Post: Resolution - not be below 256 x 144 pixels but can go up to a maximum of 4096 x 2304 pixels. Video file - 75kb and 200MB, and the duration should not exceed 10 minutes.
LinkedIn ads:
- Company ads logo: 100 x 100 pixels (recommended)
- Spotlight ads background: 300 x 250 pixels (recommended)
- Sponsored content images: 1200 x 627 pixels with aspect ratio of 1.91:1
- Sponsored carousel images: 1080 x 1080 px with aspect ratio of 1:1
3. Facebook
Facebook has become a global phenomenon due to its innovative and user-friendly platform that enables seamless social networking. Its success lies primarily in its ability to connect people from all over the world, cultivating a sense of global community. Furthermore, it continuously evolves its features to cater to the changing preferences of its vast user base.
For businesses and brands, Facebook serves as an invaluable marketing tool. It offers businesses a platform to reach a diverse and expansive audience. Through targeted advertising, brands can reach their specific market demographics, enhancing the effectiveness of their marketing campaigns. Additionally, businesses can engage with their customers directly through Facebook, creating a two-way communication that allows for immediate feedback and customer service. Overall, Facebook's success and utilities make it an indispensable tool for businesses.
Recommended image formats and dimensions for Facebook:
Facebook profile page:
- Profile picture: 170 x 170 pixels (desktop) and 128 x 128 pixels (mobile); aspect ratio of 1:1 - The maximum resolution for profile pictures that Facebook can display is 850 x 850 pixels.
- Cover photo: 820 x 312 pixels (desktop) and 640 x 360 pixels (mobile); aspect ratio of 16:9.
- Recommended file size: 100kb (maximum)
- Cover video: 820 x 462 pixels and 20-90 seconds
- Event cover photo: 1200 x 628 px; aspect ratio 2:1
Facebook newsfeed:
- Image post: 1200 x 630 px; aspect ratio of 1.9:1.
- Video post: 1080 x 1080 px; aspect ratio of 1:1 (both desktop and mobile); 4:5 aspect ratio (only for mobile); video duration from a quick 1-second up to 241 minutes. File formats: MP4, MOV, and GIF. The maximum file size allowed is 4GB.
Facebook stories video:
- Minimum width: 500 pixels (recommended)
- Aspect ratio: 9:16 and 1.91:1
- File size: 4GB (maximum)
- Video duration: 120 seconds (maximum)
Facebook reels:
- For image: 1080 x 1080 px; aspect ratio: 1.91: 1 to 1:1. File formats - JPG and PNG. file size: 30MB for images
- For video: 500 x 888 for videos; aspect ratio of 9:16. File formats - MP4 and MOV. Video length: up to 90 seconds; 4GB for videos
Facebook ads:
- Square image ads: 1080 x 1080 pixels (recommended); 1:1 aspect ratio
- Carousel ads: 1080 x 1080 pixels (recommended); 1:1 aspect ratio
- Collection ads: 1080 x 1080 pixels (recommended); 1:1 aspect ratio
- Right column ads: 1080 x 1080 pixels (recommended); 254 x 133 pixels (minimum)
- Landscape image ads: 1200 x 628 pixels; 1.91:1 aspect ratio
- Vertical image ads: 1080 x 1350 pixels; a 4:5 aspect ratio.
- Facebook stories ads: Best size is 1080 x 1920 pixels; 9:16 aspect ratio.
- Video ads: 1080 x 1080 pixels; with an aspect ratio of 1:1 (desktop and mobile) and 4:5 (only for mobile). Maximum video length of 240 minutes and a file size limit of 4GB.
- Instant experience full screen image: 1080 x 1920 pixels; 1.91:1 to 1:1 aspect ratio
Facebook stories image:
- 1080 x 1080 pixels (minimum)
- Aspect ratio: 9:16
- File formats: JPG or PNG format
- File size: 30MB (maximum)
- Tip: It's also recommended to keep a space of around 250 pixels at the top and 340 pixels at the bottom free from any design elements to prevent them from being obscured by Call To Actions (CTAs).
4. X (Formerly Know As Twitter)
X, formerly known as Twitter, is a renowned social media platform that has revolutionized the way we communicate, network, and get informed. Its success is largely attributable to its real-time communication capability, making it a hub for viral content, trending discussions, and breaking news.
Brands and businesses can use this platform to engage with their customers, respond to their queries promptly, and manage their reputations effectively. The use of hashtags allows businesses to reach a wider audience, join relevant conversations, and increase their visibility. The platform's analytics tools provide businesses with insights into audience demographics, engagement rates, and content performance, aiding in the formulation of targeted social media marketing strategies.
Recommended image formats and dimensions for X:
X profile page:
- Profile picture: 400 x 400 pixels; file size: 2MB (maximum) - It appears as a circular image and represents your account across the platform.
- Cover picture: 1500 x 500 pixels; aspect ratio: 3:1; file size: 5MB (maximum) - The header image, also known as a banner, is displayed at the top of your profile.
X newsfeed:
- Twitter in-stream image: 1600 x 900 px; file size is 5MB (maximum); up to 4 images in one tweet, and file types: JPG, PNG, or GIF.
- Twitter in-stream GIF: 1600 x 900 px; , maximum file size is 5MB (mobile) and 15MB (desktop); 1 GIF per tweet.
- Twitter cards:
- Aspect ratio: 1.91:1
- Summary card: 120 x 120 pixels
- Summary card with large image: 4096 x 4096 px (maximum)
- Player card: 262 x 262 pixels or 359 x 196 pixels with a 16:9 aspect ratio
- Website cards: 800 x 320 pixels
X ads:
- Single/multi-image ad: 600 x 335 pixels (minimum); file formats: JPG or PNG format and file size is 5MB (maximum)
- Twitter carousel ad: 800 x 800 pixels (1:1 ratio) or 800 x 418 pixels (1.91:1 ratio); file size is 20MB (maximum); and contain no more than 6 images
- Twitter video ad: 1200 x 1200 pixels; file types: MP4 or MOV; video length: 15 seconds or less; 2:20 aspect ratio; file size is 1GB (maximum upload size); and file size is less than 30MB (recommended).
5. Pinterest
Pinterest is a unique social media platform that has transformed digital marketing. Its success lies in its image-centric approach, which allows users to discover, collect, and share visual content they find inspiring or useful. It caters to the human preference for visual data, making it a powerful tool for branding and product promotion.
It acts as a virtual storefront, allowing businesses to showcase their products. As each pin links back to the source of the image, it drives significant traffic to business websites. Its user demographics, predominantly female with purchasing power, make it an ideal platform for brands targeting this audience. Pinterest's analytics provide valuable insights into a brand's reach, helping to refine marketing strategies further.
Recommended image formats and dimensions for Pinterest:
Pinterest profile page:
- Profile picture: 165 x 165 px - Your profile picture represents your identity on Pinterest and appears small.
- Cover photo: 800 x 450 px - When creating boards on Pinterest, you can add cover images to represent them. This size ensures the cover image is displayed attractively.
Pinterest newsfeed:
- Image pin: 1000 x 1500 px with 2:3 aspect ratio (standard); 1000 x 1000 px with 1:1 aspect ratio (square) and 1000 x 2100 px with 1:2.1 aspect ratio (vertical)
- Story pin: 1080 x 1920 pixels
- Infographic: 1000 x 3000 pixels with an aspect ratio of 1:3
- File types: PNG and JPEG
- File size: 20MB (for desktop) and 23MB (for mobile)
Pinterest ads:
- Ad image pin: 1000 x 1500 px with 2:3 aspect ratio; and maximum file size: 20MB (desktop) and 23MB (in-app)
- Carousel ads: aspect ratio of 1:1 or 2:3; file size: exceed 20MB; and 5 photos per carousel (maximum)
- Video pin: aspect ratios of 1:1 (square), 9:16 (vertical) or 2:3; file types: MOV, MP4 and M4V; maximum file size: 2GB; and video length: 4 seconds to 15 minutes
- App pins: 1000 x 1500 px with 2:3 aspect ratio
- Shopping ads: 1000 x 1500 px with 2:3 aspect ratio
6. Google Ads Formats
Using the appropriate image sizes and formats for Google Ads is important for optimizing your advertising efforts. This guarantees that your ads maintain visual clarity across different devices, ensuring a seamless user experience.
Moreover, sticking to Google's specifications not only helps avoid ad disapproval but also enhances effective targeting of your audience. Well-formatted ads can lead to higher click-through rates since they match well with Google's algorithm preferences. Ultimately, these aspects play a key role in a successful advertising campaign, potentially boosting website traffic, enhancing conversions, and improving overall business performance.
Recommended image formats and dimensions for Google ads:
Display ad image (common):
- Square: 250 x 250 pixels
- Small square: 200 x 200 pixels
- Banner: 468 x 60 pixels
- Leaderboard: 728 x 90 pixels
- Inline rectangle: 300 x 250 pixels
- Large rectangle: 336 x 280 pixels
- Skyscraper: 120 x 600 pixels
- Wide skyscraper: 160 x 600 pixels
- Half-Page ad: 300 x 600 pixels
- Large leaderboard: 970 x 90 pixels
Display ads (for mobile):
- Mobile banner: 300 x 50 pixels
- Mobile banner: 320 x 50 pixels
- Large mobile banner: 320 x 100 pixels
Your turn…
Using the correct image sizes on social media platforms will help your content appear professional, visually appealing, and optimized for the best user experience. Take the time to resize and optimize your images accordingly, and you'll be on your way to creating social media posts that are impactful and engaging.
Key Takeaways
- Optimizing image sizes on social media platforms is key to creating a visual impact and connecting with your audience.
- Remember to keep an eye on platform guidelines since they often change.
- Proper image sizes can enhance the professionalism and visual appeal of your content, providing the best user experience.
This complete guide provides up-to-date recommendations for optimizing image sizes on popular social media platforms. Following platform-specific guidelines and staying informed about updates ensures that your images impact and resonate with your audience on social media.
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Looking to streamline your social media strategy? Check out these helpful resources:
Manage All Platforms at Once: Explore the best tools for social media management.
- Social Media Content Tools for Small Business
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- Free Instagram Caption Generators
- Free Hashtag Generators
Post at the Perfect Time: Maximize engagement by posting when your audience is most active.
- Best Time to Post on Instagram
- Best Time to Post on Twitter
- Best Time to Post on LinkedIn
- Best Time to Post on Facebook
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